What is SEO?
SEO stands for search engine optimization. This is a true digital marketing strategy. For instance, it focuses on website’s presence in search results on search engines like Google, Bing. In short, it’s the method of helping our website rise in rank on different search engines like google and others. Therefore, our websites get more opportunity to get the view of more people and increasing business. It’s very important and crucial that we have a solid strategic plan before we dive in.
“Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.”
-Wikipedia
The Importance of Keyword Research
A domain’s position is decided by means of page rank. Each website has a particular rating for unique keywords or search terms. Search engines worked by tracking all the words on webpages. If we looked for ‘Mahmud Hasan Abed‘, we’d get returned a list of websites containing the keywords. The websites that contained those keywords most often would be ranked higher position.
Each keywords and backlinks are vital in moving our website up at the search results. It should be noted that, Search engines categorized all websites by two primary criteria: back-links and keywords. Web sites are ranked through the number and quality of backlinks from other websites. Keywords let search engines see our website and know what it is about, while backlinks determine how much trusts our site to be relevant.
An SEO Introduction – More Important Factors
However, there are two corresponding components to search engine optimization process: On-page and Off-page SEO. On-page SEO includes optimizing our websites to incorporate relevant keywords. In contrast, Off-page SEO involves working to create backlinks to our website that originate from other sources. Links to our web page may be created by using social media, articles, blog posts, discussion forums and more. Significantly, the more influential the website is from where we have got the links back to ours, the more effective backlinks we have got from that website. In conclusion, this improve our search result ranking.
We aren’t completely accomplished whilst our page reaches the front web page of engines like google. Best site visitors are even more likely to emerge as customers or subscribers if our internet site is properly-designed, has clear contact data and polite team of workers equipped to reply any inquiries.
Due to the fact that, almost all people relies heavily on search engines like Google and Bing to find something online, SEO is the most effective way to growth visitors to our web site. Proper SEO takes time, so the sooner we start, the earlier we can flow up the page rank ladder.